Brand identity and guidelines
Complete visual systems, not a logo on its own: logo suites, typography, colour, rules, graphic language and the UI foundations your website and app are built on.
01 Logo
Hawler Roasters
02 Colour and type
- Espresso#2B1A12
- Copper#C8742C
- Crema#E9DCC8
- Cinnamon#6B3E26
- Milk#F6F1E9
Bodoni Moda / Hanken Grotesk
01 Logo
Hawler Roasters
02 Colour and type
- Pine#16261C
- Sage#5E7F4C
- Limestone#D9D2B6
- Clay#A4583A
- Chalk#F2EFE4
Hanken Grotesk 700 / 400
01 Logo
Hawler Roasters
02 Colour and type
- River#0F1E2E
- Slate#3E6E8E
- Reed#D8C8A8
- Brick#B04A36
- Salt#F4F1EA
DM Mono / Hanken Grotesk
A guideline is the whole system: logo, colour, type, rules and the interface foundations your site and app use. See the real one we made for ourselves.
Brand guidelines
A logo is one part of a brand. We build the whole system around it: typography, colour, spacing, graphic language and rules for every surface, from a favicon to a storefront.
Because we also design and build interfaces, the guidelines come with UI foundations your website and app can use directly: colour and type tokens, components and states.
What it covers
- Logo systems
- Typography
- Colour systems
- Brand rules
- Graphic language
- Digital identity and UI foundations
Questions, answered
Is a logo enough?
A logo is one part. A brand system also sets typography, colour, rules and interface foundations, so everything you publish looks like it came from the same place.
What do we receive?
Guidelines as a PDF and a design file, every logo in SVG, PDF and PNG, and colour and type tokens ready for your website and app.
Ready when you are. Tell us about the project and we will reply with next steps.