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Client work · 2026

Deluxe Fabrics

Cloth by the metre

Brand identitySocial media kitInstagram templatesWhatsApp kit

Deluxe Fabrics

An identity and a social media kit for a fabric shop that sells through Instagram and WhatsApp: an arch, a ring and a length of hanging cloth, in terracotta, ink and bone.

Client
Deluxe Fabrics, fabric shop
What we did
Brand identity, Social media kit, Instagram templates, WhatsApp kit
Typefaces
Cinzel (latin name), Jost (labels), Noto Naskh Arabic (kurdish headlines), Vazirmatn (kurdish text)
Year
2026
The Deluxe Fabrics pattern: rows of small arches on terracotta.

An arch, a ring and hanging cloth.

Deluxe Fabrics sells cloth by the metre. The mark is an arch with a ring at its top and a length of cloth hanging from it, the way fabric is shown in a shop.

The arch then does the work across the kit: it is the window for a fabric photo, the shape of the price tag and the repeat in the pattern, with dashed stitch lines and ruler ticks around it. Kurdish headlines are set in Noto Naskh Arabic and the Latin name in Cinzel.

The Deluxe Fabrics mark: a bone arch with a ring at its top and a length of terracotta cloth hanging inside it.
The mark

Everything we delivered.

A new arrival post on terracotta: a length of satin shown through an arch, with a Kurdish headline beneath it.
New arrival
An offer post on ink: 30% in an arch outline, with the Kurdish word for discount.
Offer
A post on sand: cloth by the metre in large Kurdish type beside the ticks of a ruler.
By the metre
A brand post on olive: the logo inside a dashed stitch line over the arch pattern.
Brand post
A new arrival story on ink: terracotta satin through an arch.
Story, new arrival
An offer story on terracotta: 30% inside an arch.
Story, offer
A back in stock story on olive, with the fabric shown through a small arch on a bone plate.
Story, back in stock
A poll story on sand: two fabrics in two arches, numbered one and two.
Story, poll
A round badge profile picture on terracotta: the name around the mark in a dashed ring.
Profile badge
A profile picture: the mark on bone.
Profile picture
A thank-you card for WhatsApp on olive, in Kurdish, with the arch pattern along the bottom.
WhatsApp thank-you
The arch pattern on sand.
Pattern
Terracotta#B4532E
Ink#211E1B
Bone#ECE7DB
Sand#D8C6A8
Olive#75744B
  1. 01

    The mark

    An arch, a ring and a hanging length of cloth, drawn to hold at the size of a profile picture.

  2. 02

    Logo set

    20 logos: primary, English, Kurdish and horizontal lockups, each in five colourways.

  3. 03

    Profile pictures

    13 profile pictures: the mark in outline, the mark filled in and a round badge with the name.

  4. 04

    Instagram posts

    28 posts in nine layouts, from new arrivals and offers to opening hours, how to order and cloth by the metre.

  5. 05

    Stories

    15 stories and WhatsApp statuses, from back in stock to a this-or-that poll.

  6. 06

    Highlight covers

    18 covers for six highlights, in three colourways.

  7. 07

    WhatsApp kit

    14 pieces for WhatsApp: catalogue tiles, a contact card, a price list, a welcome and a thank-you.

  8. 08

    Pattern

    A repeat of arches in five colourways.

  9. 09

    Colour and type

    Five colours and four typefaces that all carry the Sorani letters.