Client work · 2026
Deluxe Perfume
Scent Elegance
Brand identityBrand guidelinesWebsiteDigital business cardSocial media kitBusiness cards
Website · deluxe-perfume.pages.devDigital card · deluxe-perfume.pages.dev/akar
A quiet, old-world identity for a house of fine fragrance, then a website for finding a perfume and a digital card for the founder, all in loden olive, antique gold and parchment.
- Client
- Deluxe Perfume, perfume house
- What we did
- Brand identity, Brand guidelines, Website, Digital business card, Social media kit, Business cards
- Typefaces
- Cinzel (display), Cormorant Garamond (text)
- Year
- 2026
One letter, two initials.
Deluxe Perfume’s gold D and P is known to their customers, so we built everything on it. The P shares the D’s stem and sits inside its bowl as a hairline, so the two letters read as one mark, with the heavy stroke on the right curve of the D, like an engraved perfume label.
Around the mark we built a complete system: colour, type, a pattern, and every piece the brand uses day to day, from the Instagram grid to the card in the founder’s pocket. It all lives in one guideline, so anyone who prints or posts for the brand gets it right.
Live · Website
A website for finding a perfume.
The home page asks one thing: search for a perfume. It looks through 29,000 fragrances by name or house, filters them for women, men or unisex, and opens each one as a plate with its main accords, its notes from top to base, who it is for, the year it launched and how it is rated.
Visit deluxe-perfume.pages.dev
Live · Digital card
The founder’s card, one tap away.
A digital business card at its own address. One tap calls, opens WhatsApp or Instagram, or saves the contact to the phone, and a QR code passes the card to the next person. It also leads straight into the perfume finder.
Visit deluxe-perfume.pages.dev/akar
Everything we delivered.
- 01
The mark
The interlaced D and P drawn as a single high-contrast Didone letterform, with the wordmark in Cinzel and the tagline in Cormorant Garamond Italic.
- 02
Lockups
Primary logo in gold on olive, olive on ivory and ivory on dark, with clear-space and minimum-size rules.
- 03
Monogram and crest
A standalone monogram for stamps, bottle caps and favicons, and a crest in a double ring for seals, wax and highlight covers.
- 04
Colour system
Six colours from olive noir to ivory, with RGB and CMYK values and the proportion each should take.
- 05
Typography
Two classical faces, both free on Google Fonts and built into Figma and Canva, with sizes and tracking for every role.
- 06
The lattice
A diamond trellis with four-point stars at every crossing, borrowed from engraved cartouches and apothecary papers.
- 07
Perfume finder website
A search across 29,000 fragrances, with a plate for each one showing its accords, notes and character.
- 08
Digital business card
The founder’s card on the web: call, WhatsApp, Instagram, save the contact, and a QR code to share it.
- 09
Instagram kit
Profile picture, cover banner and a reusable post frame for new products.
- 10
Business cards
A two-sided card: the crest on olive lattice, and a parchment back with tap-to-connect.
- 11
Brand guidelines
The whole system in one book, as a PDF and a web page, with every logo in SVG and PNG.
One book for the whole brand.
The guideline holds the mark, colour, type, the lattice and the Instagram kit, with the rules that keep them consistent. It ships as a PDF and as a web page, with every logo in SVG and PNG.
Brand guidelines, the service