Client work · 2026

zman

English for Sorani Kurdish speakers

Brand identityApp iconUI/UX designBrand guidelinesDesign tokens

A new identity and interface for an app that teaches English to Sorani Kurdish speakers: one round stroke with a dot inside it, a dark icon with a single point of colour, and sixteen iPhone screens that read right to left.

Client: zman, language app
What we did: Brand identity, App icon, UI/UX design, Brand guidelines, Design tokens
Typefaces: Noto Kufi Arabic (kurdish), SF Pro (latin)
Year: 2026

One dot makes the name.

Take the dot off the Kurdish letter ز and it becomes ر. So the logo is ز drawn as one round stroke with its dot held inside the curve. In Kurdish a dot is a خاڵ, the same word the app uses for the points a learner earns.

On the icon the dot is the only colour: one warm point on a dark ground. The interface follows the phone it lives on, with grouped lists, large titles and capsule buttons, and it puts Kurdish first, from right to left, with English as the thing being learned.

The zman mark: the Kurdish letter ز as one round chalk stroke with a yellow dot held inside the curve. — The mark

Everything we delivered.

The welcome screen: the app icon, a Kurdish headline, three reasons to learn, a language switch and a dark capsule button. — Welcome

The home screen: a dark card with a progress ring and a yellow continue button, then daily tasks and units in white grouped lists. — Home

A listening lesson: a round audio button, three English answers with the right one outlined in green, and a sheet that says correct. — Lesson, listening

The lesson complete screen: the app icon in a yellow ring, then points, accuracy and the day streak in a list. — Lesson complete

The home screen in dark mode, with the same lists on black and the yellow ring and button kept. — Home, dark

A multiple-choice lesson after a wrong answer: the chosen option outlined in red, the right one in green, and a sheet with the correct answer. — Lesson, wrong answer

The weekly league: the top three learners on a podium of rings and a ranked list with the learner’s own row tinted yellow. — League

The progress screen: a level ring, four number tiles, a bar chart of the week and a row of achievement badges. — Progress

App icon

Dark

Tinted

Alternate, Sun

The idea

The component sheet: capsule buttons, a segmented control, rings, grouped list rows, answer states, word chips and the floating tab bar in light and dark. — Components

Ink#17171F

Sun#FFB81C

Chalk#F6F5F1

System grey#F2F2F7

Correct#34C759

Wrong#FF3B30

01
The mark
The letter ز as a quarter-circle stroke with its dot inside the curve, for dark, light and yellow grounds and in one colour.
02
Wordmarks and lockups
A geometric زمان and a Latin zman, with Kurdish, Latin and stacked lockups. 21 logo files, each as SVG and PNG.
03
App icon
iOS default, dark and tinted versions, an alternate in Sun yellow, the Play Store icon and the Android adaptive foreground.
04
Sixteen screens
Splash, welcome, sign-up, home in light and dark, five kinds of lesson, the league, progress, library and profile, drawn at iPhone size.
05
Components
One sheet of the parts every screen shares: capsule buttons, grouped lists, answer states, rings and the floating tab bar.
06
Colour system
Ink and Sun for the brand, the phone’s own greys for surfaces, and system colours that carry meaning in a lesson.
07
Typography
Noto Kufi Arabic for Kurdish and the system font for Latin, with a size and weight for every role.
08
Brand guidelines
Ten pages, from the idea behind the dot to the lesson loop, as SVG, PNG and one PDF.
09
Design tokens
Colours, type and radii as JSON and as a Dart file, ready for the Flutter build.

Ten pages for the whole brand.

The guideline starts with the idea, one dot, then sets out the logo and how to use it, the app icon, colour, type, components and the lesson loop. It comes with the design tokens, so the build starts from the same values as the drawings.

Brand guidelines, the service